Four Years after Toilet Paper Shortages Wiped Store Shelves off Store Shelves, America is Buying Bidets in a Big Way
Bidets, an odd toilet gadget that one might only encounter while vacationing in Europe, continue to experience an industry boom in the U.S. after demand surged during toilet paper shortages during the COVID-19 pandemic.
A new report from The Washington Post details how many Americans rushed to buy bidets as an alternative to toilet paper during the 2020 lockdowns, leaving them with a lingering craving. Miki Agrawal, founder of bidet attachment company Tushy, told The Washington Post that she expects revenue to grow "fivefold" in 2020, "but it's still not flattening out." In fact, she said, revenue has continued to grow 20% year over year since. Now, the rush to buy bidets sparked by a pandemic-era toilet paper shortage isn't slowing down.
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