According to Technavio research, the global smart toilet market size is expected to increase by USD 4.62 billion from 2022 to 2027. The growth momentum of the market will develop at a compound annual growth rate (CAGR) of 8.65% during the forecast period.

Demand for customized and antibacterial toilet seats is an emerging trend in the growth of the smart toilet market. With the continuous enhancement of people's awareness of health and hygiene, customized antibacterial toilet seats have become the latest trend in the market. This has led to increasing demand for durable custom toilet seats among affluent and high-income consumers due to the risk of spreading infectious diseases through the use of public toilet seats. Sanitary ware companies have launched smart toilet systems that contain antimicrobial agents that protect toilet seats from stain-causing bacteria and other microbes, making them antimicrobial. Hence, such trends drive the segment growth during the forecast period.

The threat of substitute products is a challenge hindering the growth of the smart toilet market. Developing countries like China and India mostly prefer regular toilets. However, issues such as lack of awareness about the functionality of smart toilets, cost constraints, and low penetration in developing countries are expected to hamper the growth of the market.

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